The main link in the course of strategic planning is the analysis of both an economic portfolio, and all aspects of activity of the enterprise. Such analysis is carried out with the purpose to reveal more or less profitable productions, more or less competitive goods and to make decisions what to do with each of them separately. The enterprise, certainly, will want to enclose the main resources in the most profitable productions, competitive goods and to reduce, or in general to stop investments in the weak.
In case of strategic management at each this moment it is fixed that the enterprise has to do now to achieve the desirable objectives in the future, in view of that the environment and living conditions of the enterprise will change, i.e. at strategic management the look from the future in the present is as if carried out.
The third group of reference strategy of development of business are strategy of diversified growth. These strategy are realized in case the enterprises cannot develop in this market with this product within this branch further. The following concerns to them:
The strategic plan has to locate extensive researches and actual data. Effectively to compete in today's world of business, the firm has to be engaged constantly in collecting and the analysis of a huge number of information on branch, the market, the competition and other factors.
Process of strategic planning demands both formal, and informal procedures of its realization. To understand and correctly to estimate interrelations, interaction and interconditionality of all divisions of the enterprise, types of its activity and rather difficult system of plans, process of planning is subject to formalization and demands the organization of its carrying out.
Specify a field of activity of the enterprise, sense in a policy statement its existence (mission). As determinants of borders of fields of activity goods, technologies, groups of clients, their needs or a combination of several factors can serve. The enterprises usually characterize spheres of the activity from the point of view of the made goods. The theory of strategic planning claims that on the enterprise it is necessary to look as at an udovletvoritel of needs and inquiries of clients, but not as at the producer of these or those goods. Goods and technologies eventually become outdated whereas the main needs and inquiries of the market can remain invariable eternally. The policy statement from a position of market orientation defines the enterprise from the point of view of its activities for service of concrete groups of consumers and satisfaction of concrete needs and inquiries.
- cut in expenditure strategy which main idea is search of opportunities of reduction of costs and holding the relevant activities for reduction of expenses. Such strategy possesses distinctive features because it is more focused on elimination enough small sources of expenses, and also that its realization has character of temporary or short-term measures. Realization of this strategy is connected with decrease in production expenses, increase of productivity, reduction of hiring and even dismissal of the personnel, cessation of production of profitable goods and closing of profitable capacities.
- the strategy forward the going vertical integration which is expressed in growth of the enterprise due to acquisition or strengthening of control over the structures which are between the enterprise and the end user i.e. over systems of distribution and sale.
- The third model of formation of strategy - training model on experience. It proceeds from the developing and at the same time repeating nature of this process, opportunity and need of its adjustment under the influence of the external impulses arising during realization of strategy which vyleplivatsya literally by the creators ready to reconsider the chosen line of conduct. Strategy grows from dynamism of the organization within multilateral dialogue in which the maximum number of employees of various ranks on condition of the minimum intervention and control from administration participates.
- the reduction strategy which is that the enterprise closes or sells one of the divisions or businesses to carry out long-term change of borders of business. Often this strategy is realized by the diversified enterprises when one of productions is badly combined with others. This strategy and when it is necessary to receive means for development of more perspective is realized or began the new, more answering long-term goals of the enterprise businesses;